The loyalty system that turns a $5.50 latte into a $687.50-a-year regular
Punchla is loyalty software for cafés and neighbourhood shops: customers tap or show their code, and the punch lands on their card in Wallet or the Punchla app. Plus campaigns that bring them back and one panel for every branch. No app required.
Shipping has started — invites are going out to the queue
From paper card to regular, in two minutes.
From creating a card to the punch, the live report and a campaign's measured impact: all of Punchla, on its real screens.
How it works
On QR today, with a tap when the device arrives: the same card, the same punch, one second.
- Self-service · NFC01Tap.When the Punchla Tap arrives: the customer touches their phone to the device on the counter; the card in their wallet is punched at once. The queue never slows.
- Table service · NFC02The device comes to the table.No battery, no cable: the waiter brings the device on a tray, the guest taps.
- At the counter · QR03Show, scan.The customer shows their code in Punchla or Wallet, staff scan it with a phone. The punch lands on the same card.
- Punched full04Win.The tenth punch and the card is punched full: the notification lands on the lock screen and the customer comes in for their coffee.
- Every place, the same card.
How it works
On QR today, with a tap when the device arrives: the same card, the same punch, one second.
Three parts, one system
A tap or a code at the counter, the card in their pocket, the platform with you. The punch starts at the till, shows on the card, counts on the platform.
PRE-ORDERA stamp card in the wallet is no longer the difference. The difference starts after it.
Plenty of systems put a card in the customer's wallet. Punchla's difference is what it builds around the card: the app, the measurement, several countries and the details that make the counter easier.
PRE-ORDERWhoever wants it stays with the wallet card; whoever wants more sees every card, the offers, nearby places and their level in the Punchla app. Both paths work on the same card.
5 languages, several countries and currencies, KVKK and GDPR, local payment. The same product wherever your café is.
Every branch in one dashboard and the customer's card works at every branch; the same price per branch, however many you have.
How many people a notification brought back is counted over 7 days. A regular going quiet is reported to you; birthday, first visit, bonus hour and 7 ready automations.
The staff report shows who gave how many punches and cancelled how many; a flag rises when the cancellation rate climbs, and a repeat punch in the same visit does not count.
If the internet drops, the punch waits in a queue. A customer with a dead phone is found by name. A delivery order is punched by the code on the receipt.
From the counter to your platform in a second
A real tap, real screens: the card in the customer's wallet and your platform, exactly as they are today.
A returning customer spends 67% more than a new one; a 5% lift in retention grows profit 25–95%.
If you run a café, barbershop, beauty salon or bakery, Punchla gives you three things: a loyalty card that does not slow the counter, a list that shows your customers by name, and a free notification channel that reaches them.
A loyalty card that does not slow the counter
Customers tap Punchla Tap or show their code, and the punch lands in a second. No phone numbers, no forms, no paper cards. The queue keeps moving at rush hour, and every visit records itself.
See your best customers by name
The platform lists every regular by name, how many times they came and how long since their last visit. If someone has not been in for three weeks you see it on the list, and you call them back with one tap before they are gone for good.
A free notification channel that fills quiet days
Send one notification to the customers who went quiet, or to the whole list; it costs nothing. Every 100 customers you reach come back as roughly $160 in revenue, as far as we have measured.* No SMS fees, no ad budget, no agency.
A business whose loyalty program actually runs still has 40–60% more of its customers at the end of the year; members add 12–18% on top of revenue.
A well-built program grows member revenue 15–25% a year; every unit spent on loyalty comes back as 4.8 on average. The most concrete number on our side: one notification to 100 regulars on a dead weekday is about $160 in revenue.*
PRE-ORDERA notification on Tuesday afternoon; a full room on Wednesday morning.
Send one notification. $160 walks back in the door. Free.
Every tap is a visit record: who came, when, and for the how-manyth time.
The platform shows you the 43 customers who have not been in for 14 days; in two taps you send them a notification, for $0. As far as we have measured, one in five walks in within 48 hours.
No SMS, no per-message fees, no ad budget. The list grows on its own every day you are open; you write the notification, the platform shows who it goes to. To keep customers from being overwhelmed, at most 2 messages a week go out, in the hours you choose. 4 campaigns a month on Starter, unlimited on Pro.
PRE-ORDERYour numbers
Slide and work it out for your own place. Same assumptions as the rest of the page: 20% of notified regulars come back within 48 hours.
Why Punchla?
I went into the café business as an investor: Kukas Cafe, 1401 Ataşehir, Polea Bostancı; the fourth, Cofa Kahve, is opening in Sakarya. I run a software company and I am an engineer. I know from both sides of the table the counters where the paper card gets lost in the wash, where you notice at month's end that your best customer has not been in for three weeks, and where the only way to say "we miss you" is an Instagram story.
We are pre-launch. The first 100 devices are in production; we open with the businesses in the queue, and the first customer reviews will appear here in their own words as they come — no invented references. For a question or a demo, write to me directly.
Write to mePre-order and take your place in the queue
No card, no charge. Everyone in the queue pays the launch price and gets the device free; when devices are ready, the queue hears first.
The first pre-orders are open.
Pick your plan
Australia · excl. VAT (10%) · 30-day free trial · Punchla Tap: a gift after the trial · Shipping on us · Your data is stored in the EU (Germany)- Punchla Tap + counter stand, for every branch
- Apple & Google Wallet card"Nearby" in the app
- 250 active customers per branchanyone seen in the last 90 days
- 1 card programmelogo, colour and 2–24 punches
- 4 notification campaigns a month
- Delivery labels300 a month
- Customer table, manual punch, QR fallback
- Email and phone support
- Everything in Starterunlimited customers
- Two card programmesSilver/Gold levels and milestone presents
- Unlimited notificationswallet + app push
- Segmentsgoing quiet, new, near reward, VIP
- 8 ready-made automationscampaigns and coupons
- Admin and branch-manager roles
- Export the customer list as CSV
- Bring a friendGoogle review ask
- Unlimited delivery labels
- Priority support
- 30 days free, no card needed.
- The trial runs on the plan you pick: a Starter trial has Starter's limits.
- When it ends, add a card to continue; if you don't, the counter stops and the cards and rewards stay.
- Prices are per branch, per month; excl. VAT (10%).
- Cancel anytime; we send a reminder 7 days before the trial ends and before every yearly renewal.
- price locked 12 months
- personal onboarding call
- branded device cover
Cancel within 30 days of your first payment and we refund it in full. We will not call to talk you out of it, and there is no small print. After 30 days there is no refund; a monthly plan can be cancelled at any time.
Questions? Frequently asked…
No. You start with QR today: the customer shows their code in the Punchla app or on their Wallet card, staff scan it with a phone, and the first punch opens the card. Try 30 days free; stay on and Punchla Tap arrives as a gift — customers tap their phone, the punch lands on the same card.
Write to us
Write to ask for a demo, ask a question or report a problem; we reply within the business day.
- 01Your message goes to our team, and we send you a short "got it" e-mail.
- 02We reply within the business day, by e-mail or phone.
- 03For a demo we set up a 15-minute call; with many branches we plan the rollout with you.